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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

The not-so-hidden power of word of mouth advertising. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. This is why word of mouth has such a positive connotation: it’s advertising that often occurs without any sort of sales pitch or sleazy tactics.

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What A CMO Wants. What A CMO Needs.

Twist Image

Our good friends over at Bazaarvoice decided to take a swipe at this question, and released the results in a nine page (and free!) This is the second time that Bazaarvoice has conducted this survey with The CMO Club and in that short time, the attitudes of the CMO towards Social Media is already starting to change and take shape.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Metrics like aggregate daily comments and likes per page and per post, and things like that.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Ian Greenleigh , who’s the Manager of Social Media Strategy and Content for Bazaarvoice is going to be joining us in just a minute. Metrics like aggregate daily comments and likes per page and per post, and things like that.

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Is Your Executive on Twitter?

Koka Sexton

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter.

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Koka Sexton dot Com

Koka Sexton

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. ExecTweets is a resource to help you find and follow the top business executives on Twitter.