Janet Fouts

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What’s the best social media marketing tool for scheduling your updates?

Janet Fouts

And you also need to be active; not only are you keeping people interested, but it also helps you drive results: you reach more people, get more clicks, more traffic, and so on. Social media analytics and reporting. But, not just any social media scheduling tool will do. Social inbox for monitoring your mentions and engaging.

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Social Networks and Privacy

Janet Fouts

I’ve been an active user online for many years so I’m pretty easy to find. You can’t mention activism and social media without James Karl Buck coming up. His tweet activated his social network and word spread quickly. This is one example of social media being used to secure the privacy of an individual.

Privacy 130
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Using social media across cultures

Janet Fouts

A 2010 report from Econsultancy found that over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more than one country. Around one in ten registered users, for example, are thought to be from France. However, the network also attracts members from China.

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Wait, Facebook is MySpace?

Janet Fouts

Facebook chooses top stories for you.Top stories are based on how active people are on the story (remember the importance of edge rank!). This is a joke actually, for now you’re stuck with it, but I thought their examples were great. Here’s a very happy little video that explains it all. Facebook news feed changes.

MySpace 155
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How does your brand look on social media?

Janet Fouts

Does it give you more info than Facebook’s insights reports? Looks at your blo, Facebook, Linkedin and Twitter presences and rates you by your apparent influence, activity level and authority on topics you frequently discuss. What do they do differently and can you learn from their example? My WebCareer. Peer Index.

Klout 138
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New Social Media Report, and What About UGC?

Janet Fouts

According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. The report is based on data from 357,000 public social profiles (171,000 Facebook; 134,000 Twitter; 52,000 Instagram) of continually active accounts. Here are some things that I got from the report.

UGC 87