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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They are highly-qualified professionals with specific digital marketing and communications skills and experience. Managing strategic partnerships has always been an important part of public relations. Today, consultants identify potential partners whose social media activities add value. They are skilled storytellers.

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How to optimize your marketing budget: Do more with less

Sprout Social

It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year.

Marketing 124
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

The art in content, however, comes from those talented marketers, writers, and consumer advocates who tell memorable stories with exceptional creativity and ignite the spark that creates lasting connections with audiences”. Find a void in their experiences and aim to fill it with your content marketing efforts. Tips and tricks.

Report 216
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HubSpot vs. Marketo: Which is Better?

Oktopost

Content Management System (CMS). Web page activity analytics available. Just like a skillful soldier, it’s agile, adaptable and knows how to collaborate with others (via integrations) to get the job done. Built-in social component, as well as integrations with Oktopost and others. Employee Advocacy.

Hubspot 110
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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. Actively Participate in Social Media.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

One of the biggest lessons I've learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. Actively Participate in Social Media.

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Solving the Content Management System Standoff: Drupal, Joomla or WordPress?

ProBlogger

Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS). Whether youll be running a company blog or a site thats jam-packed with graphics and video, making the right choice depends on your content. WordPress: 20 Million and Growing.

Drupal 51