Akamai Marketing

FEBRUARY 8, 2011

Enter: PostRank. In short, PostRank endeavors not only to show you how much TRAFFIC you got, but how many times a particular post was talked about. There are several tabs within PostRank, each designed to give you a unique view of the data. Removing one’s own activities (e.g.

Postrank 134

Postrank Analytics Tools Klout 134

Waxing UnLyrical

FEBRUARY 1, 2011

As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign.

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? We currently maintain a rich database of scorecard participants and we plan to engage them through email newsletters that provide richer content on how to stay active on the three pillars of health: exercise, diet and supplements. [We Theory is all very well, they (you) said. Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

NOVEMBER 19, 2010

Keep in mind that legal actions may result in monetary compensation for damages and a halt to defamatory activities, but they will not protect your reputation. Mark as read Approve comment Hi Herwin--nice case example of crisis communications and reputation management. The rumors have already disseminated. Read All About It!

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

OCTOBER 27, 2010

I was so shocked by the noise and the flurry of activity that I began to wipe the paint on my clothes to hurry myself outside. I can go into other examples, but… you get the point. Heres another example: you can always tell the seasoned actors on sitcoms that are taped before a live studio audience. Read All About It!

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

JANUARY 3, 2011

Don’t let your social media activity die. So I understand not being able to be active on SM during work hours. I’m a poor example, but every time I did this, I felt much better. Clearly, your new employer might have guidelines as to when you can get online and on social networks and when you can’t.

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Tips Class Postrank Comments 159

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content. Frankly, if you deserve to be on a "top list" of any kind you dont have to actively do anything at all to get there.

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List Class How To Comments 161