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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Social evidence relies on the conduct and activities of many individuals. They often have a highly engaged fan base. Product research can take a long time.

comScore 299
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

billion active users on YouTube. billion active monthly users logging into YouTube. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. 1. There are 1.9 Currently, there are 1.9

YouTube 111
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Top Blogging Statistics: 45 Reasons to Blog

Writtent Blog

6) The most active demographic group for blogging is 21-to-35 year olds with 53.3% 7) B2B marketers who use blogs generate 67% more leads than those that do not. 10) 33% of B2B companies use blogs. 22) Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers.

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This Week in Social Media – 7/24/2013

Social Media Marketing

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. according to a study by 360i. billion monthly users as of June 30.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 41% of B2B buyers access content marketing through a smartphone. Source: comScore ). Source: UberFlip ).

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Which Social Platform Is Right for Your Next Video Campaign?

Convince & Convert

comScore ]. Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. LinkedIn is home to professionals and better B2B targeting, but users spend less time on the site than other social networks. Wordstream ].

Platform 153
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21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

Can social media help shorten b2b sales cycles? Mike Keating reports on how manufacturers are successfully using social media to increase awareness and sales, including blogs, YouTube, SlideShare, Quora, and most importantly, LinkedIn: “LinkedIn is the preferred social networking venue for B2B and B2G.