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7 statistics that prove the importance of social media marketing in business

Sprout Social

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Not convinced?

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. follow companies and brands they’re thinking of purchasing from.

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14 best shopping apps of 2022

Sprout Social

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. Social media shopping apps. Cashback shopping apps.

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How to Measure Customer Engagement and Why It’s Important

Pixlee

The digital era has brought about a significant shift in how successful companies promote themselves. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. Social media engagement including liking, sharing, and commenting on posts.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. billion by 2025 ? Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This is a missed opportunity to create brand loyalty and land a sale. Let’s dig into how they do it.

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The 12 Top Benefits of Chatbots in 2023

Hootsuite

These robot sidekicks do wonders for customer service, sales, and brand loyalty. billion in 2025. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Make sales directly in DMs Social commerce is booming. The benefits of chatbots for businesses are well documented.

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9 of the Most Popular Messaging Apps in 2023

Hootsuite

Social messaging apps are now essential communication tools. And not just for individual social media users — for brands, too. Social messaging apps are often connected to social media platforms so that you can send messages to other social media users. QQ also features games and blog services.