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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. The brand leverages this and encourages UGC by hosting events and competitions related to extreme sports, gaming, and more.

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Social Media Tactics that Cut Through the Noise

Pixlee

shoes features top performing UGC of their products on their social media and on their website to create a cohesive social experience across the customer journey. Embrace Diversity and Authenticity. million Instagram followers by highlighting diverse and authentic user-generated content from their most passionate customer.

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Want to Double the Likelihood of an Online Sale with User-Generated Content?

Pixlee

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. Whether scrolling through Instagram, browsing Pinterest boards, or a liking a Retweet, people are searching for authenticity on major social platforms.

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10 Social Media Predictions for 2019

agora pulse

Live Streaming Gets Authentic. FUN FACT: In 2016, live streaming was already a $30 billion+ industry. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). UGC comes in the form of photos, videos, memes and stories and is set to rise dramatically in 2019.

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10 Ways You Can Beat the Instagram Algorithm

Pixlee

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. A surefire way to engage your audience is through user-generated content (UGC). UGC refers to any form of content created by users/customers and made accessible through social media or other permissioning methods.

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Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

A Brief History: Instagram took the Stories stage by storm when it launched its copycat version of the ephemeral content type in August 2016. Connect with audiences – The genuine and authentic nature of Stories gives brands an opportunity to build rapport and trust with target audiences. Instagram. Source: Facebook.

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3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

User-generated content on Instagram is significant for any brand’s social strategy because it’s authentic. A Bazaarvoice study on UGC and millennials found that 84% of the demographic are at least somewhat influenced by this type of content when making a purchasing decision. Leverage User-Generated Content.