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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.

Mobile 140
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7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. This forms another source of revenue by inviting companies to make their own Geofilter for a fee.

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing. In January 2015, Snapchat introduced “Discover”, a place for advertisers and especially media outlets to publish short pieces of content. This forms another source of revenue by inviting companies to make their own Geofilter for a fee.

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Facebook Stories: Everything You Need to Know About Facebook’s Latest Feature

Buffer Social

The story format, originated and made famous by Snapchat , has been on Facebook’s radar for some time, with the Menlo Park-based company first testing a Snapchat Stories clone within Messenger in September 2016. To access the camera, simply swipe right on Facebook’s mobile app. How to add content to Facebook Stories.

Features 111
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Getting to Know the Ghost: The Complete Beginners Guide to Snapchat

Buffer Social

The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. Launched in September 2015 , Lenses are a fun way to augment your snaps. In January 2015, Snapchat launched Discover , “a new way to explore Stories from different editorial teams.”

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Keep company and customer data safe with social media security best practices

Sprout Social

A brand’s online presence is deeply connected to its reputation—a breach can damage customers’ confidence and put company information at risk. Cybersecurity threats are constantly evolving, forcing companies to evaluate and adjust. Obviously, team members will be careful with company information online.

Company 110