Why P2P Texting Should Be Part of Your Marketing Strategy in 2021
Social Media Strategies Summit
JANUARY 22, 2021
Not to be confused with A2P (Application-to-Person) messaging, P2P is by definition incredibly personalized as it is required to be by law: messages have to be sent one-by-one, versus en masse via an A2P provider. Screentime 2015-present. 78% of people wish they could have a text conversation with a business. Source: Smart Insights.
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