Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. I think content personalization is the biggest opportunity into 2016 for B2B Marketers. The following is an excerpt from our discussion, I hope you enjoy it.

B2B 100

B2B Adwords ROI Hubspot 100

agora pulse

JANUARY 9, 2020

Influencer marketing. Love it or hate it, influencer marketing is one of the most effective marketing tools in the current era. spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 For example, Glossier treats all its customers as potential influencers. per $1 spent.

Social Media 96

Social Media CPM ROI Marketing 96

Kikolani

FEBRUARY 20, 2015

Fetching Friday is back for week eight of 2015! Content Marketing. How to Encourage Influencers to Share Your Content by Marcus Taylor. How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer by Eric Murphy. 7 Ways to Speed Up Your Content Creation by Aaron Agius.

Products 60

Products Marketing Adwords Tumblr 60

Kikolani

FEBRUARY 6, 2015

Fetching Friday is back for week four of 2015! Content Marketing. Content Curation: How to Easily Find Great Content to Share by Michael Stelzner. New Data: What Types of Content Perform Best on Social Media? You Don’t Need to Be a Brand Publisher to Win at Content Marketing by Ronell Smith.

Products 60

Products Marketing Adwords SEO 60

Buffer Social

JULY 23, 2018

Content marketing, email marketing, and social media marketing. Anyways, the eCommerce company asked for an email address, a follow on social media, and the contestants had to share the content – meaning a Retweet, Facebook share, re-gram, etc). Here are the exact steps they took to promote the content.

Case Study 69

Case Study Study Social Media Tools 69

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! In fact, this model is on its way out from the digital attribution landscape largely because it reduces marketing content to direct and aggressive pitches that no longer work as well.

Software 101

Software Marketing Analytics B2B 101

Sprout Social

APRIL 19, 2017

For instance, a prospect you shared an article with on Twitter may come back and purchase from you three months later because they bookmarked your content. Or they share your content with a friend that makes a purchase. The takeaway here is consumers rely on social media to find content more than ever before.

Social Media 105

Social Media How To ROI Hashtag 105