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#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

In line with our June theme (content! content!), With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys #Content=#insight + #education. A1 I’m a marketer.

Content 100
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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. I think content personalization is the biggest opportunity into 2016 for B2B Marketers. The following is an excerpt from our discussion, I hope you enjoy it.

B2B 100
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Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers

Kikolani

The Advanced Guide To Content Marketing – by Quicksprout. . If you have already gotten your hands dirty in the world of content marketing, read this book to grow your knowledge and hone your abilities. SEO Myths 2015 – by Rebecca Churt. . Download ebook. Download ebook. Download ebook.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! In fact, this model is on its way out from the digital attribution landscape largely because it reduces marketing content to direct and aggressive pitches that no longer work as well.

Software 103
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752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More!

Buffer Social

Content marketing, email marketing, and social media marketing. Anyways, the eCommerce company asked for an email address, a follow on social media, and the contestants had to share the content – meaning a Retweet, Facebook share, re-gram, etc). Here are the exact steps they took to promote the content.

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How to Measure the Value of Social Media

Sprout Social

For instance, a prospect you shared an article with on Twitter may come back and purchase from you three months later because they bookmarked your content. Or they share your content with a friend that makes a purchase. The takeaway here is consumers rely on social media to find content more than ever before.

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On-page SEO Tips: Three Things You Can Do Right Now

ProBlogger

Some of these factors which comprise on-page optimization include: writing great content which fills a need, and making it linkable. using your image alt text to help search engines understand your content better. If the target page no longer exists, a 301-redirect can be used to point to a page with similar content.

SEO 51