Social Media Strategery

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You Become What You Measure

Social Media Strategery

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. These three seemingly incongruous industries are actually suffering from a situation that will soon face the PR industry as well. In 2014, let’s make a concerted effort to not be a slave to data.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

billion industry. Here are seven ways brands will spend more money on social media and content marketing in 2014: Creating content. According to a recent IZEA survey , 61 percent of marketers have paid someone to mention their product, and that number is only going to rise in 2014. It’s become overwhelming.

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Who Will Become the Tesla or AirBnB of the Home Category?

Social Media Strategery

It’s no wonder, then, that the “sharing economy” is estimated to be $110 billion (and growing fast), according to a November 2014 Leo Burnett study. Small technology startups are coming in and revolutionizing entire industries of big, established brands.

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