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The ROI of Social Media

Ari Herzog

— Scott Gulbransen (@kcgully) February 19, 2014. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. — Susan Beebe (@susanbeebe) February 19, 2014. — Lewis Bertolucci (@Lewis502) February 19, 2014. . Sometimes other KPI. getrealchat. or email? Stop

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

How to use our 2017 content marketing editorial calendar template ( download now ). Social savvy marketers know how to leverage content marketing to better inspire, connect with and help their audience achieve their goals. This is up from 808 words in 2014. 53% of email are opened on mobile devices (campaign monitor).

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The Best Video Content About the Greatest Feeling on Earth

Convince & Convert

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. DirecTV) and internationally as well as on digital platforms such as Qello, a webseries with artist interviews, and hundreds of product and how-to videos – and even syndicated radio show. 2M+ fans on Facebook.

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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. In his post on becoming a customer acquisition expert , Brian laid out a blueprint for how someone could grow their marketing skills. How To Become A Customer Acquisition Expert by Brian Balfour.

Marketing 108
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15 Lessons That Took Me 15 Years to Learn by Jim Tobin

Ignite Social Media

. “I find it ironic that Detroit is known as the Motor City, and yet no one here knows how to effing drive.” And there’s a really good Harvard Business Review report from 2014 that showed a linear increase between the number of positive interactions and the sales per customer. It was a mistake. The timing was awful.

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10 Items For Your 2013 Stategic Plan

Proactive Report

Firing off a marketing campaign into a void of the unknown is like shooting a shotgun in the middle of a wide field in the dark, hoping to hit a rabbit. Learn how to leverage all three types of content and work them into an integrated whole. Concentrate on learning how to spot entertaining, interesting and newsworthy ideas.

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Content Marketing Smart – Why Your Blog Article is Just the Beginning

ProBlogger

Why content marketing smart works better in 2014 than it did in 2013: Every prediction article I’ve read (including the one I wrote ) has talked about a shift in content. Promote and syndicate the hell out of them. If you’re interested in a more comprehensive look at Slideshare, check out How to Use Slideshare to Market your Business.

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