2014 Brands Metrics Paid Search 
Buffer Social
NOVEMBER 8, 2023
Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).
Twist Image
AUGUST 1, 2014
I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing the bright and shiny objects of the day. Here are the 7 deadly sins of digital marketing in 2014. These searches are leads. Website is not responsive.
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Writtent Blog
DECEMBER 8, 2014
It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. In a slightly surprising 2014 study from Content Marketing Institute (CMI), it turns out that LinkedIn reigns supreme. Pay-per-click (PPC) advertising is even ranked as the most effective paid tactic.
Webbiquity SMM
FEBRUARY 10, 2015
Do consumers actually listen to brands? Do brands actually listen to consumers? Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.
Webbiquity SMM
NOVEMBER 12, 2013
What role does social play in a brand’s overall online visibility? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. e-Strategy Trends ).
Writtent Blog
AUGUST 3, 2016
Track their brand for mentions. Tracking your competitor brand name or identity online can give you an advantage to know what they are digging into. He’s a digital marketing consultant, and he builds, owns and operates digital publishing brands, including ShivarWeb , where he’s the primary author and sole editor/publisher.
Webbiquity SMM
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.
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