Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 57% of marketers report custom content is their top marketing priority for 2014. B2B marketers with a documented strategy are more likely to consider themselves effective. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226

Strategy Content Marketing BuzzStream 226

Pam Moore

DECEMBER 11, 2016

It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy. 70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). Orbit Media).

Template 167

Template Templates Content NewsCred 167

Hootsuite

MAY 26, 2021

When you do that, you’re more likely to build trust and loyalty. LinkedIn first introduced the concept of the SSI back in 2014. Authenticity builds trust — and that, in turn, can become customer loyalty. Your customers (and prospects) are already engaged in social buying. Finding the right people on the platform.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Janet Fouts

AUGUST 18, 2014

When a conversation with a corporation like Whole Foods feels like I’m talking to a person who cares about me and my little problem it results in building loyalty to the brand. In his book There is no B2B or B2C: It’s Human to Human H2H. I become an evangelist without giving it a second thought. I tell my friends about it.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. Several studies show that participation in communities can increase brand loyalty.

Examples 145

Examples Company Social Media Apparel 145

Devumi

SEPTEMBER 12, 2014

Another youth trend of note is that between 2011 and 2014 Facebook lost 3 million users in the ‘youth’ category. In a recent Adage article Facebook admits that their organic reach is declining and are urging brands to buy ads. This makes for better relationship building opportunities, and more chances to build real brand loyalty.

Twitter 79

Twitter Brands Facebook Comparison 79