Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Tjan offers some tips for effective communication.

Syndication 202

Syndication Price Consultant Flickr 202

Waxing UnLyrical

DECEMBER 16, 2013

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more.

Storify 216

Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

JANUARY 20, 2015

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers. 5 Measurements for PR ROI.

Metrics 100

Metrics ROI Consultant Flickr 100

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Eric Wittlake (@wittlake) January 7, 2014.

Metrics 100

Metrics How To Discount Analytics 100