article thumbnail

Director of Content Tipped as Top New Marketing Job in 2014

Proactive Report

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Report results to the C-suite using easy to grasp analytics that tell a story.

Tips 100
article thumbnail

How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

In 2014, Expedia Canada came under fire for its Christmas ad “Escape Winter: Fear” which featured a man who mistook the grating sound of his daughter’s novice handling of the violin for a terrifying snowstorm. After deciding on the platforms you want to source insights from, it’s time to begin gathering the data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

.” 10 Free Online Tools to Monitor Your Social Media Influence by NoPassiveIncome. The tools are categorized into three groups: social media messaging & scheduling; analytics; and social landing page tools. ” 5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer. More than 60% of U.S.

Review 100
article thumbnail

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

” Expert Guides to Twitter Stats and Analytics. Among the findings: according to Pew Research, “from 2013 to 2014, Twitter’s audience rose by 27.7% (from 18% to 23% of all Internet users),” and “in a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when 24.2%

Tips 100
article thumbnail

16 Tools Every Social Media Manager Should Use

Visually SM

This post was originally published on Feb 4, 2014, and updated on Dec 2015. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. Visually’s Google Analytics Report. Pricing: Free for basic Facebook analytics.