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What Marketers Need to Know About TikTok

Ignite Social Media

Its origins here in the West can be traced back to 2014’s Musical.ly app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Be real — It’s the antithesis of Instagram’s heavily curated, glossy versions of ourselves.

Marketing 217
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4 Social Media Trends and How to Adjust Your Social Strategy

Ignite Social Media

Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. 2015 has been a great year for video, but there is a lot more to come in 2016. Moreover, Facebook was the most popular social media app of millennials in U.S as of June 2014. It’s All About Facebook.

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. In 2016, Bored Panda was visited by about 17 million people, on average, per month.

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Building My Social Selling Nest at Hootsuite

Koka Sexton

For me, 2016 was a beacon. I had maneuvered my way over the years from the role of inside salesperson to being the head of social media at the world’s largest professional social network. Koka Sexton (@kokasexton) October 20, 2014. Many years ago, I started in tech as a receptionist (ya…for real!).

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

We’ve curated 50 of the freshest mobile marketing statistics to inform you, as well as some analysis and action items to inspire your strategy: Mobile Marketing Statistics on Global Trends. Mobile devices will account for 25% of global internet traffic by 2014. 86% of US consumers will own a smartphone by 2016. There are 6.8

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A First-Class Guide to Social Media for Travel

Sprout Social

If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. One of the first things you should do when creating a profile on a social network is add your website or blog URL to your bio or about section. Research Your Destination.

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

A social media strategy is a summary of everything you plan to do and hope to achieve for your business through the use of social networks. Start by creating a list of social media objectives and goals. Kicking off more social training today! — Lauren Friedman (@Lauren_Hannah) November 2, 2016.