What Marketers Need to Know About TikTok
Ignite Social Media
APRIL 2, 2020
Its origins here in the West can be traced back to 2014’s Musical.ly app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. Be real — It’s the antithesis of Instagram’s heavily curated, glossy versions of ourselves.
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