Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. 300 crore (~$48.3M) in FY 2013.

comScore 199

comScore Smart Phone SMS Advertising 199

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Social Media 100

Social Media Class Conference Research 100

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. Also, of note: Since April 2013, there’s been a 76% increase in Google searches for “influencer marketing”. This is where influencer marketing comes to the rescue.

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

FEBRUARY 5, 2016

Shel Israel is embarking on his 3rd book in four years, which he will co-author with Robert Scoble (disclosure: I managed PR & marketing for their second book, Age of Context , in 2013). Just as he’s done in the past, Shel has set up a private Facebook group for the forthcoming book, Beyond Mobile.

Collaboration 100

Collaboration Influencer Communities Consultant 100