Jon Loomer
DECEMBER 11, 2022
Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Here’s a graphic showing that increase from 2013.
Jon Loomer
SEPTEMBER 23, 2020
Given that some version of this rule has existed since 2013, this is a big deal. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. Marketers screw stuff up. Look, I get it.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jon Loomer
SEPTEMBER 23, 2020
Given that some version of this rule has existed since 2013, this is a big deal. The CPM is on the higher end of the 12 campaigns, but not the highest — and it’s only been about 24 hours, so it’s still learning and the price has dropped since it started. Marketers screw stuff up. Look, I get it.
Buffer Social
SEPTEMBER 26, 2018
Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. We recently partnered up with writer, maker and marketer, Owen Williams, to and how to get started in a four-part email series. Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally.
Jon Loomer
MARCH 2, 2022
Well, it all started with a frustrating conversation about organic reach (seriously, is this 2013?). The ad reached more than 17,000 people with a CPM of $.56 The CPM increased on most days from that point forward during the first month or so. The CPM (Cost Per 1,000 Impressions) would rise from $.56 14, 30% by Nov.
ProBlogger
JULY 30, 2013
How do advertisers determine whether a blog is worth their marketing dollars? Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. July 2013 Visitors: 13,485. This is a guest contribution from Brianne Bauer. But what’s missing?
Buffer Social
JANUARY 10, 2017
Thankfully, Facebook Marketing Partners like AdEspresso , SalesForce , and Nanigans regularly analyze social media advertising spend. For example, if you’re running an ad for your marketing tool (like Buffer) that’s optimized for website conversions, Facebook would show your ad to people it deems likely to sign up for a product like yours.
Expert insights. Personalized for you.
198 
Let's personalize your content