article thumbnail

Did Facebook Ads CPM Go Up This Holiday Season?

Jon Loomer

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Here’s a graphic showing that increase from 2013.

CPM 196
article thumbnail

What Advertisers Want: 6 steps to Attract Advertisers to Your Blog

ProBlogger

Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. July 2013 Visitors: 13,485. Here are six ways bloggers can become more attractive to advertisers. Cross-Media Integration. Know Your Blog Rank and How to Improve It. MozRank: 5.25.

article thumbnail

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Time of The Year: How many people are buying Facebook ads. Facebook Marketing Partners, Ambush and Salesforce both found similar trends while studying data from different years (2013, 2014, and 2015).

Cost 40