Dave Fleet

DECEMBER 31, 2011

These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is at and hopefully where others are, too. Here are six shifts I hope to see in social media use by business in 2012. My hope is that this will continue in 2012.

Social Media 388

Social Media Policies Organization Process 388

Dave Fleet

FEBRUARY 2, 2012

Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. 2012 Edelman Trust Barometer Canada and Global Results. That is, except in Canada.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

FEBRUARY 7, 2011

Also: interactive marketing trends and how social media may break down gender stereotypes. Following-up on my presentation on 20 social media trends for business in 2011, here are a few diverse predictions from an equally diverse group of interactive marketers: Ad prices increase. Betting on News, AOL Is Buying The Huffington Post.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

FEBRUARY 16, 2016

As it turns out, two other trends piled on top of this: the growth in mobile and – in Ontario, at least– the impact of accessibility-focused legislation – did drive a spike in owned media programs over the last couple of years, as companies shifted some budgets towards those properties. The (actual) year of mobile. Ubiquity of rich media.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Essential when it comes to effective research, but not in consuming it for broad communications trends. Email matters most for repeat customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414