The Social Media Incubator

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Social Media Gets the Gold for the 2012 London Olympics

The Social Media Incubator

According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. The numbers are captivating, but how else have the Internet and social media affected the Olympic games?

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SMI Heads to Duluth for the Zenith Social Media Marketing Conference

The Social Media Incubator

Some of the topics will address the latest in the social media industry including: Facebook Marketing, Killer Social Ads, Combining Social Media & PR, the Mobile Revolution, Reputation Monitoring Online and Social Media Law. On our way to the beautiful shores of Lake Superior!

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What’s An Algorithm Update?

The Social Media Incubator

They really don’t want anyone knowing exactly what their ranking criteria are because the concern is that people will use that knowledge to gain an unfair advantage in search marketing. Many search engine marketers actually run a lot of tests to determine how Google uses its algorithms to rank web pages.

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Why Pinterest Can Help Your Business Blossom

The Social Media Incubator

When it comes to social media and online marketing, there are plenty of options for businesses to get their content out to the public. In 2012, there were some great uses of online marketing campaigns on Pinterest. One of the platforms that tend to get thrown on the backburner, behind a site like Facebook, is Pinterest.

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Where Search Is Headed

The Social Media Incubator

In what is becoming one of the most talked about Google algorithm updates since Google Penguin (2012) and perhaps the most comprehensive update since Caffeine (2010), Hummingbird is supposed to affect 90% of searches. That aside, however, the question on the table is this: What does Hummingbird mean to search and content marketers?

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#OMS12 in Sunny San Diego, Here We Come!

The Social Media Incubator

Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. The Art of Data-Driven Social Marketing (Marty Weintraub). Social Media Marketing: Kills Facebook Ads (Merry Morud).

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#OMS12 in Sunny San Diego, Here We Come!

The Social Media Incubator

Starting the year off right, Caroline Melberg of Small Business Mavericks and Chelsea Janke, Social Media Administrator , are headed to sunny California for the 2012 Online Marketing Summit. The Art of Data-Driven Social Marketing (Marty Weintraub). Social Media Marketing: Kills Facebook Ads (Merry Morud).

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