Jeff Esposito

SEPTEMBER 4, 2012

Social Influence Marketing Score [SIM] (NPS*Conversation Share*1,000) – 3 Points. Also new for 2012 is a weekly challenge between me and some friends from all corners of the Interwebs. Below are the updated metrics and points breakdown: Net Promoter Score [NPS] (Positive Mentions – Negative Mentions/Weekly Team Mentions) – 3 Points.

Social Media 35

Social Media Lithium Team Conference 35

Jeff Esposito

MARCH 18, 2012

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. While you can say that this is a tipping point for social business, I think it is more of a wake-up call for traditional marketers who are still looking at social media as a cute niche with no future.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

JULY 29, 2012

Nike (@Nike) July 25, 2012. The real win is seeing people strive for greatness, no matter where it lives. jeffespo The eyes of the world will be on the obvious one. But the eyes of the world exist in all of them. findgreatness. This ad embodies that and is my favorite ad of these young Olympics.

Sports 42

Sports Marketing 42

Jeff Esposito

FEBRUARY 20, 2013

Below is the list of books I read in 2012 (hyperlinked books have reviews): The Flinch. Marketing in the Round. The exceptions will be some books on parenting my youngin or peeping out friends books that are coming out this year. I challenge you to think about turning off the tube for a bit and reading more in 2013. Sea of Monsters.

Loyalty 44

Loyalty Review LinkedIn Buy 44

Jeff Esposito

JULY 2, 2012

After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012.

Retail 42

Retail Social Media List Trends 42

Jeff Esposito

MARCH 15, 2012

The Most Effective Marketing I Saw at SXSW – at conferences, brands blast you with their marketing messages. Five Takeaways from SXSW Interactive 2012 – my buddy Chuck Hemann takes a look at what five trends stood out to him at this year’s SXSW. Hopefully you are having just a good one with awesome weekend plans.

Google 36

Google Conference Meeting Issues 36

Jeff Esposito

FEBRUARY 12, 2012

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? On one hand I like that I can store a bunch of cool pictures and marketing graphs instead of cutting and pasting links in a word doc. from my friend Gini Dietrich. To me it’s more curation than social ecosystem.

Applications 40

Applications Foursquare Curation Social Networking 40