yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. It’s not the magic pill.

Trends 279

Trends Marketing Mobile Wireless 279

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. The Platforms Yahoo has had a big week.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. ESPN, Yahoo, SBNation and Bleacher/Report have been recruiting up-and-coming blogs and bloggers for several years now. I wrote the majority of this piece from my hotel room in New Orleans while at NABJ 2012.

Sports 134

Sports Social Media comScore Tweetdeck 134

Kikolani

JANUARY 13, 2012

New, Inspirational Ways to Develop Engaging Article Ideas – Check out my list of inspirational ways to develop engaging article ideas using new websites and sources for 2012 and beyond. Site Explorer Alternatives: Hits and Misses – Yahoo! Here are a 6 tips to jump start your Google+ business marketing campaigns.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

ProBlogger

JANUARY 16, 2012

Social media is just the newest marketing avenue, just like cold calling, direct mail or networking. So go find your target market and start talking to them. You cannot really be effective as a marketer without doing both. It’s a great time to be a marketing person, Jaime, it’s just, wow!

Social Media 46

Social Media Small Business Twitter Blogger 46