While most of the recent personnel news surrounding Yahoo! days, tasked with owning product management as the vice president of communications and communities, including properties such as Yahoo! Mail, Yahoo! Messenger , Yahoo! Groups , Flickr and Yahoo! Reporting to Bill Shaughnessy , the company's senior VP of global product management, who in turn reports to Blake Irving , Yahoo!'s Like its counterpart at Google, Yahoo! has struggled in some cases about delivering uniformity of product between properties - even while Yahoo! Yahoo!'s MORE >>

One of the major players in B2B social media is LinkedIn. recently shared this presentation on how to optimize your LinkedIn profile for search. The techniques outlined in this presentation can assist you in improving your search result rank both within in the LinkedIn search function, and in other search engines such as Google, Yahoo! About the Author: Wendy Boyce is the Social Media & Marketing Manager at  SIGMA Marketing Group , an integrated marketing analytics firm. Connect with Wendy on  LinkedIn ,  Facebook or  Twitter. MORE >>

Layla Sabourian-Tarwe is Senior Social Media & Online Community Manager at Yahoo! You can follow Layla on Twitter , Linkedin , Facebook and her blog. Thus, I would find it difficult to narrow down my answer to only 3 key ingredients, however, if we take the example of Yahoo! where some of our objectives include driving engagement with our most active users, and providing new product education, I would suggest the following 3 ingredients: Humour: Here is an example of a fun campaign we did here around Yahoo! An example post could be : “In December 2011, Yahoo! MORE >>

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. B2B Marketing and Social Media. And much more. MORE >>

It's a challenge that many of us lamented as Blogging became that much more prevalent and commercial in the early 2000s, and it's becoming an even bigger challenge in a world where content is created in channels like Twitter , Facebook , YouTube , Google + , LinkedIn and more. What a grand world this would be if I was the only one Blogging about New Media, Marketing, Advertising and Communications. It's a simple rule of any market. " Strangely enough, I was reading this article at the airport having just attended Yahoo's upfront event. content marketing. MORE >>