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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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Websites Will Become the AM Radio of the Internet

Convince & Convert

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Jay is the founder of [link] and host of the Social Pros podcast.

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Turn Off, Tune Out, Drop In

Twist Image

After attending the TED 2012 conference in Long Beach, California last week, I could not help but think about how pervasive technology and media is in our lives. Prior to the many sessions at TED 2012, the hosts would remind people to turn off their mobiles. We love our iPhones (I love my iPhone).

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Blogosphere Trends + Using Infographics

ProBlogger

Before hosting an infographic on your blog, be sure you have the rights to do so. Check for Creative Commons License information (see the CC logo at the bottom of this infographic on the 2012 GOP candidates ) or other licensing information and if an embed code featuring a link back to the source is provided, as it is here, be sure to use it.

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How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

Social Media Stat of the Week: iPhone Surpasses 50% of Smart Phone Market Share. In Q4 of 2012, Apple’s iPhone took 53% of the smart phone market share, with the iPhone 5 becoming the world’s best-selling smartphone. The iPhone 4S. Jay is the founder of [link] and host of the Social Pros podcast.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Consumer marketing is about mobile, B2B is about content. Asked what their organization’s “single most exciting opportunity” was for 2014, 22% of consumer marketers cited mobile, while just 10% of B2B marketers concurred. Facebook has 802 million daily active users–609 million on mobile devices.