Social Media Research: Interview with Joel Rubinson of ARF - Part 2
Diva Marketing Blog
FEBRUARY 22, 2009
Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Kim Dedeker from Procter expressed the opinion that research as we know it will be on life support by 2012 and Donna Goldfarb from Unilever said, “My God, we’re all having the same conversations!”
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