Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget. Today I am not holding back. ” NO! They want value. They want meaning. They want human connection.

Research 78

Research Template Templates Training 78

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. You already know that social media algorithms fill feeds with posts based on relevance—not necessarily recency. From a business perspective, this type of feed makes it harder to get your content in front of people without spending money. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Waxing UnLyrical

JUNE 24, 2015

But does he force-feed them to our hero? They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Alfred – With his calm demeanor and innate understanding of motivation and behavior, he’s the researcher on the team. Second City knows this.

Content 100

Content Committee Marketing Consultant 100

Sprout Social

JANUARY 12, 2023

We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company. Gather feedback. Showcase your employees.

Brands 129

Brands How To Authentication Exercises 129

Social Media Marketing

JANUARY 16, 2011

This morning, on my Facebook news feed, I saw the following message regarding Facebook's new Messages: The new system combines your messages, texts and chats in one place so you don't have to try to remember how you communicated with your contacts in order to find what you're looking for. Well, it's finally here. Some of us use Yahoo.

Facebook 167

Facebook Yahoo System Focus Group 167

Pam Moore

SEPTEMBER 18, 2017

Just because your social network news feeds are filled with fud and experts pushing social networks, tools and technology to anyone who will listen to them, doesn't mean you should be taking their advice. You need to create your own content strategy that supports your business and marketing goals.

Content 162

Content Training How To ROI 162

Convince & Convert

NOVEMBER 17, 2016

Scroll through Facebook’s News Feed. Sure, there’s always going to be the 10 percent of surveyed employees who spend over two hours on social, but the vast majority spend less than an hour scrolling through their feeds. Image via Unsplash. Your employees each have a morning ritual. Grab a cup of coffee. Respond to emails.

Survey 60

Survey Education How To Hotels 60

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. Imagine being able to look through the different twitter feeds and finding out what good (or bad) is being said about your brand.

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Use your feed to offer your followers a choice of designs, and ask them for feedback on which version they like best. Or, apply the same concept to Twitter.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Kikolani

MAY 31, 2012

For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Focus on Your Twitter Lists, Not the Home Feed. When you start following over one hundred people on Twitter, the Home Feed becomes useless pretty quickly.

Blogger 141

Blogger Social Media Tips ROI 141

Convince & Convert

OCTOBER 12, 2010

Social media taps into the causal swirl of the fish pond, but if an executive across the table says he’ll need to see ‘solid ROI on that’ he’s might as well be asking to do a focus group with a group of golden carp. Your response should be simple. Mid-Sized Companies: The Squeeze is On.

ROI 124

ROI Social Media Small Business CPC 124

Ignite Social Media

DECEMBER 7, 2020

Facebook’s research also indicates that Gen Zers are open to brands posting to online groups, as long as the brands offer genuine and valuable content. Facebook has also been testing media placements in the Facebook groups feed. A brand’s ad would show in the mobile feed in the Facebook groups tab next to community posts.

Groups 200

Groups Groups Tips Facebook 200

The Marketing Blog

OCTOBER 10, 2008

The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. Money Saver stretches the concept to make it a win-win for all by feeding on ’dependencies’.

Startup 109

Startup Web 2.0 SMS Proposal 109

Ignite Social Media

APRIL 7, 2021

Just to round out our example of having 150,000 Instagram followers, this analysis shows that only 14,100 of those followers will see an organic post within their Instagram feed. Some brands on Instagram could receive lower than this, but at the opposite end of the spectrum, 25% organic reach per post is still attainable on this platform.

Organization 187

Organization Social Media Content Analysis 187

Hootsuite

NOVEMBER 3, 2020

With social commerce, you might see a pair of sweet strawberry-print clogs on your Instagram feed, hit “shop now” and complete the purchase right there in the app. Or, you could spot a well priced umbrella as you’re scrolling through your Facebook feed, click “Buy.” Social commerce offers an instant focus group.

Brands 145

Brands HootSuite Instagram Price 145

Sprout Social

FEBRUARY 28, 2022

A cultural moment can happen in an instant and dominate news feeds for days. The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. Think of it as a speedy alternative to a focus group.

Brands 115

Brands Meme How To Advertising 115

Diva Marketing Blog

FEBRUARY 22, 2009

Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Over the next five years, you will see research shift focus to synthesized learning about the human and you’ll see a big change in who enters the profession.

Research 40

Research Social Media Nielsen Microsoft 40

Buzz Marketing for Technology

JULY 7, 2008

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

JANUARY 30, 2023

By paying attention to your brand mentions on social, you can create organic moments that aren’t possible within your own feed. Instead of waiting on survey and focus group results to decide how to pivot, you can access real-time sentiment and make the call then and there. Do you know what they’re saying?

Examples 114

Examples Brands How To Aggregator 114

Buffer Social

JANUARY 2, 2019

Hailley : One of the key parts of that trend is that we’re predicting that stories will become the primary way to share content on social media, overtaking the News Feed. Even if you’re selling your product, you can do it in a way that doesn’t feel intrusive to other types of authentic content in the news feed.

Trends 111

Trends Social Media Data Authentication 111

Convince & Convert

MAY 18, 2012

The RSS feed is: [link]. Jay : I mean it’s a focus group of one at that point, is it not? Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link]. Please Support Our Sponsors. Editor’s Note: It was formerly Big Fuel).

Yahoo 115

Yahoo Yammer Social Media Software 115

Hootsuite

MAY 13, 2020

Personalize your group with a cover photo and description — make sure you include your group’s purpose and any policies about behaviour and membership. How to create a Facebook group on an iPhone. On your news feed, select the menu (the three horizontal bars on the bottom right) then groups. Click create group.

Groups 144

Groups Groups Engagement Facebook 144

Convince & Convert

APRIL 1, 2010

But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. There were 20-30 of us posting regularly to make the community great and countless others lurking through the threads. RT @jaybaer: Get Your Social Media Story Straight [link] [link] Opinion@Large Great marketing lesson here.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

NOVEMBER 13, 2019

In other words, you ask people for ideas and opinions on a particular topic and use that information to feed your product development, customer service, and marketing campaigns. An advantage of reaching out to your social media audience is that the group that will respond are typically some of your most engaged followers and users.

Crowdsourcing 95

Crowdsourcing Social Media How To Team 95

agora pulse

APRIL 29, 2020

And even Sean lays in bed anxiously thinking of all the opportunities he should be taking advantage of … like LinkedIn Live, IGTV being distributed in feeds, Facebook Lives, etc. There are so many shiny objects, so much opportunity, and so many voices to listen to. Not to mention the 150 YouTube videos he wants to make!

YouTube 96

YouTube Strategy How To Video 96

Social Media Strategery

APRIL 14, 2013

Ideas and products that might have been killed before are now becoming alternate ending , hugely successful products , and breakout hits because brands now understand that going directly to their fans are often better indicators of success than surveys, ratings, and focus groups. The “why” behind business decisions.

Conversation 139

Conversation Brands Meme Social Media 139

Writtent Blog

JUNE 24, 2013

Think of the costly and time-consuming focus groups huge companies often utilize just to figure out what their customers think. While earning a spot on a digital influencer’s Twitter feed can mean serious business, aim to connect with other small business owners, too. If you’re lucky, they’ll retweet or share your content.

Small Business 93

Small Business Strategy Content eBook 93

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. 5 Ways to Generate Leads from a LinkedIn B2B Company Page by Social Media B2B.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s a way to get your Facebook update seen in more news feeds. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Koka Sexton

JULY 19, 2016

5 people in marketing to feed the sales machine. Even though the term social selling didn’t rate high in focus groups, when Sales Navigator launched we took it forward, put a stake in the ground and called it the start of the social selling era. Linkedin Sales Solutions was much smaller then. I just got here.

LinkedIn 40

LinkedIn B2B Team Focus Group 40

Buffer Social

OCTOBER 9, 2023

Also, several new features were launched: a new notifications feed , “Send to WhatsApp” button , and “Turn stories into Reels” New AI Stickers to enhance engagement with Stories Threads 1. This could lead to a potential resurgence of Threads as a platform for creators and small business owners.

News 72

News Social Media Marketing Facebook 72

ProBlogger

MARCH 22, 2013

Within 20 minutes, any post with a link from your Facebook post falls so far down the feed, it’s rendered useless. All they had to do was put sales pitches in the feed and generated big email lists that turned into sales. Information Collection Questions – My Facebook page is my focus group. Sound familiar?

System 55

System Facebook How To Meme 55

Sprout Social

AUGUST 2, 2022

Audience-based platforms feed audiences content they’ll theoretically enjoy while fine-tuning the recipe based on their reactions. Facebook is shifting its focus from news to creators with a billion-dollar investment in creator functions while Instagram is placing more creator content within its new feed with suggested posts.

Communities 110

Communities Social Media Community Platforms Platform 110

Hootsuite

OCTOBER 1, 2019

In case you missed it: in April 2019, Instagram started experimenting with not showing the number of likes a post has received (AKA ‘like counts’) in the feeds of Canadian users. I’m wondering if you would like to see sometimes some ”behind the scenes” things on my Stories / Instagram feed? View this post on Instagram. ????

Instagram 111

Instagram Geotagging How To Tourism 111

Myrland Marketing

APRIL 21, 2016

Ask for their help in being proactive by having them feed you current information regarding appropriate solutions, and to provide you with a proposal in advance. Tip #6: Use Your Marketing Committees To Prototype Your Ideas Use them as a focus group. These are the people who will be in this pilot group. Be prepared.

Committee 40

Committee Proposal Marketing Project 40

Convince & Convert

SEPTEMBER 20, 2010

Great topic as we all collectively feed the machine for today, tomorrow and next week. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. I have done studies on both and have found that only 5-10% of the twitter feed or facebook feed is viewed by people.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Just because I don’t sit on RSS feeds and submit news content all day and only play on Digg when I can doesn’t mean I don’t care more for the community. Be honest, Digg royalty.

Digg 100

Digg StumbleUpon Communities Upcoming 100