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6 Surprisingly Relevant Reasons Why You Need To Link Build Your Content

Kikolani

Effective link builders understand these dynamics and do everything in their capacity to protect and nurture their company, client, and audience. In 2012 or earlier, it’s actually the reverse. Today, quality link building is the requirement to have a good profile and leading findability for your site. How quickly things change!

Content 78
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At it's ? Social Media Is Our Teacher.

Diva Marketing Blog

LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. Even if your social media presence is not tied directly to your company, in an adjunct way, you are part of its digital tapestry and it to you. Where it will take us in 2012 is anyone's guess. You have, by default, let loose into the world.

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Why Email Needs A Facelift

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Other companies have equally compelling rules (both written and understood) that help individuals better understand email etiquette. On November 5th, 2012, Marketing Charts ran a news item titled, Clutter: 4 in 10 Say More Than Half Of Their New Emails Are From Marketers. If you work at Zappos , never do a reply-all to an email.

Wikipedia 101
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Sharing Is Caring (And Selling)

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At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it). Can you make money sharing?

Wiki 102
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Content Is Everywhere - The Changing Tide Of The Internet

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Here's what Arianna Huffington had to say about the acquisition of her company to AOL: "AOL's Patch.com covers 800 towns across America, providing an incredible infrastructure for citizen journalism in time for the 2012 election, and a focus on community and local solutions that have been an integral part of HuffPost's DNA.

Content 111
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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Companies Struggle To Manage Social Media by MediaPost. by MarketingProfs.

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Your company needs to become a YOUtility.

B2B 190