Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 122

B2B SEO Travel Hubspot 122

Visually SM

JANUARY 29, 2015

Although more companies are becoming increasingly connected, the concepts of being present and active most often fall by the wayside. Many companies spend years redesigning their websites. A deep understanding and executional capability in search and findability issues. A greater commitment to sincerity.

Content 100

Content Findability Marketing Social Networking 100

Keyhole.co

JANUARY 18, 2024

For example, here’s what the “link in bio” looks like for FrameStores, a company that deals with picture frame materials. For instance, Pumpkin, a pet insurance company, makes good use of its link in bio without making its profile appear too crowded. You don’t really need your Instagram bio to lead to one page (e.g., your website).

Instagram 52

Instagram How To Insurance Findability 52

Convince & Convert

MAY 23, 2011

The number of impressions your Facebook musings receive (findable in your Facebook Insights report) is akin to your email open rate. You can easily determine what that program costs your company on a per email basis, and what the equivalent “value&# of your Facebook impressions are, based on your email investment.

Findability 151

Findability Facebook Newsletter Cost 151

Twist Image

AUGUST 2, 2013

Some of these offerings have worked extremely well, while others have failed, but commutatively, you can chart a course for this company and see that it is - by no means - a one trick pony. Currently, this feature is being tested with companies like Mashable, CNN , The Huffington Post and others. The big new thing about Facebook.

Findability 111

Findability Facebook Hashtag Mobile 111

Twist Image

DECEMBER 18, 2010

I was really sad to hear that Yahoo (who bought the company in 2005) may be ditching the service (more that here: Leaked Slide Shows Yahoo Is Killing Delicious & Other Web Apps and here: Yahoo Claims It's Not Killing Delicious ), but not all that surprised. Things are findable. Is Becoming My Default Search Engine For Research ).

Findability 96

Findability Delicious Social Bookmarking Yahoo 96

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Given my observations, both in the “canned response&# department and the company’s engagement with other customers and prospects, they’ve got it all wrong. In very rare occasions does this company make the compelling argument to promote the brand. What’s your social media policy?

Findability 201

Findability Domain Name Policies Social CRM 201

Webbiquity SMM

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? LinkedIn New Feature – Follow Company by Success CREEations. LinkedIn’s new company pages by eConsultancy.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Twist Image

NOVEMBER 11, 2011

Here's a truth: I never follow anyone on Twitter whose username is the name of a company. add anybody if their username is that of a company. It's hard to make heads or tails of who to follow when it's a company name, generic corporate logo and the majority of the tweets (while personal) are to individuals that I don't know.

Findability 99

Findability Policies Conversation Twitter 99

Convince & Convert

JANUARY 7, 2015

But at the end of the day, you know what companies still really care about? It’s about amplification and findability now, not just creating smart content. So maybe, just maybe it’s not yet actually dead. And it never will be. I’m a huge proponent of content marketing and social media. Sprout Social Shoutout.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

But at the end of the day, you know what companies still really care about? It’s about amplification and findability now, not just creating smart content. So maybe, just maybe it’s not yet actually dead. And it never will be. I’m a huge proponent of content marketing and social media. Sprout Social Shoutout.

SEO 60

SEO Findability Skills Paid Search 60

Twist Image

DECEMBER 30, 2010

While this was the first time that Pew surveyed people about paying for online media, this particular finding "roughly matches the proportion that pay for tangible goods online like books, CDs or clothing," says the research company. It must be able to make itself more shareable, findable and social. research company.

Content 109

Content Findability Embedding eBook 109

Webbiquity SMM

DECEMBER 13, 2011

Social networks are invaluable for helping you make connections with prospective customers, additional contacts within client companies, industry journalists, bloggers and other influencers that it would be difficult if not impossible to connect with otherwise. Develop and build relationships. Making connections is just the beginning.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Twist Image

NOVEMBER 13, 2012

Other companies have equally compelling rules (both written and understood) that help individuals better understand email etiquette. There are several companies (some established and some startups) that are trying to solve the problem of email. We need to make it as shareable and as findable as possible to those that need it.

Wikipedia 101

Wikipedia Findability Startup Collaboration 101

Twist Image

AUGUST 1, 2012

We live in a day and age when the content that is created is now all indexable, shareable and findable forever. fast company. Those segments are now too massive to breakthrough. You need to find those edges (again). It's all stored in digital bits and bytes forever for the world to see. Content doesn't just find an audience anymore.

Content 109

Content Findability Press Release Publishing 109

Twist Image

JUNE 21, 2012

According to Wikipedia , the company has raised more than $230 million dollars for more than 23,000 projects since it got started. The company makes its money by taking a percentage of the funded projects. Even more impressive, Kickstarter has a project success rate of close to 45 per cent. Again, Kickstarter works because it's real.

Wikipedia 108

Wikipedia Startup Findability Project 108

Twist Image

APRIL 9, 2014

But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. Research Brief posted a fascinating article - at just around the same time as the Fast Company one mentioned above - titled, Trusted Content Closes Vendor Selection. fast company.

Questions 102

Questions Content Press Release Findability 102

Kikolani

MAY 5, 2016

Effective link builders understand these dynamics and do everything in their capacity to protect and nurture their company, client, and audience. Today, quality link building is the requirement to have a good profile and leading findability for your site. Expose Your Brand to a Broader Market. How quickly things change!

Content 78

Content Findability Engineering Flickr 78

Diva Marketing Blog

DECEMBER 31, 2011

LinkedIn, Twitter, Google+ and let's add blogs and blog comments, is so easily findable. Even if your social media presence is not tied directly to your company, in an adjunct way, you are part of its digital tapestry and it to you. You have, by default, let loose into the world. your personal brand.

Social Media 69

Social Media Findability Project Social Networking 69

Twist Image

FEBRUARY 16, 2012

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The tragedy here is that I may have needed this company's services, but I would not have led this conversation - it would have been someone else within my organization. media company.

Marketing 97

Marketing Findability LinkedIn Advertising 97

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

Should it be governmental or should it be managed by a private company? Personally, if we ever did such a thing, I might be inclined to volunteer myself under the following conditions: This system should be managed by a government entity or private company in association with law enforcement. How much information is too much?

GPS 217

GPS Privacy Findability Report 217

Hootsuite

SEPTEMBER 16, 2021

So, how do you make yourself “findable”? Any company can create a branded hashtag challenge which lets TikTok users create the content and do your advertising for you. And better yet, “followable”? Spoiler alert: it’s not so straightforward. If it were, we’d all have gone viral by now. postraumticsexydisorder. trending. ?

Tips 138

Tips Hashtag How To Instagram 138

Twist Image

OCTOBER 14, 2010

The company that figures out this magic formula wins. It's in their best interest to make everything online findable and connectable (and this includes the content you are creating and/or requesting). You definitely don't want the insurance companies to know just yet. They get the traffic, usage, attention and engagement.

Microsoft 109

Microsoft Flickr Findability Engineering 109

Twist Image

MARCH 29, 2011

One of the leaders in social media monitoring solutions is a company called Radian6. On April 7th and 8th, the company will be hosting an event in Boston titled Social 2011 - their first-ever user conference that features marketing professionals from companies like Dell , PepsiCo , the American Red Cross and hundreds more.

Radian6 102

Radian6 Findability RSS Sentiment 102

Twist Image

MARCH 17, 2011

It's about critical thinking and gaining a better understanding of what it means to make your thoughts shareable and findable. It's not about creating an online resume or becoming famous. The act of creating in these channels will give you a better understanding of how these channels connect. Passion is an over-used term.

Findability 110

Findability Analytics Mobile Google 110

Twist Image

FEBRUARY 7, 2011

Here's what Arianna Huffington had to say about the acquisition of her company to AOL: "AOL's Patch.com covers 800 towns across America, providing an incredible infrastructure for citizen journalism in time for the 2012 election, and a focus on community and local solutions that have been an integral part of HuffPost's DNA.

Content 111

Content iPad Findability Publishing 111

Twist Image

APRIL 17, 2012

At its core, what actually makes any piece of content (whether it's generated from an individual or a company) have any semblance of social-ness to it, is the ability for it to be as shareable and as findable as possible (if you do that and people like it, they will naturally talk about it).

Wiki 102

Wiki Hotels Social CRM Retail 102

Twist Image

JANUARY 1, 2015

and this includes companies that may not be so interested in their data being used to create this type of efficiency. Will consumers see these companies as big, bad empires looking to shutdown a clever programmer, or will they respect the companies rights to protect which flights they sell. This may be for the courts to decide.

Airlines 40

Airlines Data Wikipedia Brands 40

Twist Image

JUNE 17, 2016

She has been featured on the cover of Fast Company , she's been on Dancing With The Stars , had a successful clothing line with Aeropostale and much, much more. Build something - pieces of content or whatever it may be - and make them as shareable and findable as possible, with the hooks built into them to have that social impact.

Marketing 40

Marketing Findability YouTube Analytics 40

ProBlogger

JANUARY 1, 2013

If you would like to do more research on hosting companies, check out WhoIsHostingThis. Connect your site for optimum findability. Register your domain with sites like Register.com , Godaddy.com , or Enom.com. Create a hosting account with sites like BlueHost.com , WPEngine , or HostGator. Select a WordPress theme.

WordPress 45

WordPress Findability SEO Digg 45

Sprout Social

JANUARY 18, 2017

Return on investment for social is no longer a mystery, but findable with the right tooling, structure and diligence. For example, the HR department of your company might not care how much traffic you are driving to your website as a whole, but would probably love to hear how many applicants you are driving to the career page.

ROI 40

ROI URL Analysis Findability 40

Diva Marketing Blog

APRIL 9, 2009

He draws on that experience to help companies handle the cultural challenge in changing from a traditional command and control approach to marketing and communications, to the more open, transparent world of social media. Learn how to be findable online, using blogging and other social media.

Social Media 45

Social Media WordFrame Web 2.0 Lurker 45

Hootsuite

FEBRUARY 27, 2023

But if you want your company to make more of a splash, you need to up your LinkedIn SEO game. LinkedIn SEO (search engine optimization) is the process of optimizing your LinkedIn page and posts to make them easily findable through LinkedIn search. What is LinkedIn SEO? Keep it short and to the point.

SEO 110

SEO LinkedIn Tips URL 110

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Website Presence (content published on a company’s own website, blog or microsite which ranks highly and attracts organic search traffic).

Findability 197

Findability Directory Social Bookmarking B2B 197

Sprout Social

OCTOBER 21, 2021

For example, your product is listed on a gift guide or your company did something newsworthy and it was covered on a TV segment. To make this easier for you, utilize an employee advocacy strategy to send out your best content to the people who are already big fans of your company. This is where PR work comes in.

Strategy 136

Strategy Tips Findability Review 136

Keyhole.co

JANUARY 26, 2024

It’s no wonder within its first 3 years, Skims was named one of Time’s 100 most influential companies (2022). Clear and catchy hashtags increase likes and followers and make Skims content more shareable and findable. And in the same vein, Skims did not solely rely on Kardashian’s celebrity status.

Influencer 59

Influencer Social Media Strategy Marketing 59

Debbie Weil

JANUARY 27, 2011

Mine is the evolving ways in which companies and organizations use - and think about - blogging and social media for marketing and communications. Each post is searchable and findable (unlike ephemeral Tweets and threaded Facebook discussions). But it turns out that repeating yourself is a good thing when you have a longterm blog.

Findability 119

Findability Meme URL Course 119