2012 Brands Sentiment Social Graph 
Proactive Report
NOVEMBER 12, 2011
However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. You start by listening and gathering information about your brand/s, your company and your competitors. You start by listening and gathering information about your brand/s, your company and your competitors.
Twist Image
MAY 17, 2012
The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. The most exciting brands on Facebook are doing much more than advertising. They are marketing in the channel and leveraging the social graph to connect outside. social content.
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