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Digital Communications Conversations Continue To Evolve

Dave Fleet

As Chris Brogan put in a well-timed post on social media metrics today, “The social media metric that I think does matter and that is difficult to fully qualify is sentiment : the positive or negative mentions of a brand, product, service, whatever.&# Influencers.

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. But which social media monitoring tool is the best for your brand? Best of all? Start Your Free Trial.

Tools 52
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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Decent social and search visibility means that the candidate should be prominently featured on at least 3 pages worth of Google results. The candidate’s personal/company social graph is perhaps the best barometer for gauging success and skills. What tools do you use for social media management?

Questions 313
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The New Digital Experience

Twist Image

It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. There is a new digital experience in town.

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The Frightening Ramifications Of High-Frequency Advertising

Twist Image

Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. Push that thinking further: think about your user activity, online sentiment analysis and more. online sentiment. sentiment analysis. social graph.

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Leaving Facebook

Twist Image

The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. The most exciting brands on Facebook are doing much more than advertising. They are marketing in the channel and leveraging the social graph to connect outside. social content.

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Trends for 2012: Social Media Intelligence

Proactive Report

However, there is much more to be learned from these conversations than just brand mentions, complaints and sentiment. You start by listening and gathering information about your brand/s, your company and your competitors. You start by listening and gathering information about your brand/s, your company and your competitors.

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