What brands and BTS can teach you about partnerships and social media marketing
Unmetric
APRIL 2, 2019
With PSY’s Gangnam Style going viral in 2012, global interest in K-pop started rising steadily. Musicians and boy bands always have a group of loyal fans, but no group seems as strong as the BTS Army. Why are their fans—the self-proclaimed BTS Army—so loyal? The rise of BTS. But their rise was still moderate.
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