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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

B2B 279
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Citizen Journalism: Who is a Journalist Today?

Proactive Report

According the 2011 State of the Media report, not only do they want to be able to find it and get it fast, they also want to contribute to, and participate in, reporting the news. With apps for different film techniques, and edit software available on phones as well as tablets, the world of media has changed forever.

Journal 99
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let’s look at some key points that may effect your marketing choices in 2011. Let your customers make friends with one another too.

comScore 156
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The Ultimate Guide The 10 Key Steps on How To Start a Blog That Makes Money

Your Escape From 9 to 5

The tale doesn’t stop there because the blog hit a tipping point in 2011 when Arianna Huffington sold her “super blog” to AOL for $315 million. That made a few bloggers sit up and take notice along with the mainstream media and entrepreneurs. That sale said blogging had moved out of the geek closet to mainstream media.

eBook 52
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There seems to be a distinct collection of sessions, parties, and hang-outs for the social media crowd, and then a completely separate collection for developers, entrepreneurs (and of course film attendees). More so than any other event I attend, SXSW is conference roulette. I’ll write about that soon.

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62 Experts Share Their #1 Actionable SEO Technique

Writtent Blog

Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. He’s been working in the online marketing industry for over 3 years from website audit, link and content development, social media and search engine optimization.

SEO 0