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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

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2011 PR Trends: Email and Social Engagement

Proactive Report

What you can do to socilize your email content: Use a tool like Flowtown that uncovers the social graph of the people on your email list. Connect to the social network/s that most of your list members belong to. Monitor the social conversation and engage. Add share this buttons on every email.

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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. The new trust framework involves profit with purpose, engagement with stakeholders and transparency around the company’s activities.

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PR in 2011 – Listen, Learn and Respond

Proactive Report

And it will be the most exciting conversation business has ever engaged in.”. It’s taken us ten years to get the message that we should be listening to our customers and other stakeholders, but most PR practitioners are now using some form of social media monitoring, even if it is just Google alerts. And they were so right.

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The Myth Of Reciprocity And The Social Life Of Brands

Twist Image

If you dig deep into the dynamics of relationships, conversations and engagement on Twitter , you'll quickly discover two camps: Those who will follow back anybody and everybody. online social network. social graph. social life. social media. Tags: audience engagement. I follow you. You follow me.

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Formula for Social Media Success

Proactive Report

Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Social Media Governance 2011 ) In the US 55 percent use search alerts , but only 16 percent are using a social media monitoring tool. No big surprise there!).

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Is Google+ About To Make Facebook Frown?

Twist Image

On December 27th, 2011 Business Insider posted the news item, Google+ Is Adding More Than 600,000 New Users Each Day , and here's the analysis: "Google+ would have nearly 300 million users by the end of 2012 if it continues to at least grow at 625,000 new users each day. online social networking. social graph.

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