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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

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PR in 2011 – Listen, Learn and Respond

Proactive Report

It’s taken us ten years to get the message that we should be listening to our customers and other stakeholders, but most PR practitioners are now using some form of social media monitoring, even if it is just Google alerts. Data mining and analyzing social graphs is a new skill for PR, but it is one we absolutely have to master.

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Formula for Social Media Success

Proactive Report

To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Acting on Intelligence from Social Media, 2011). So does his wife.

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Stop Producing Noise

Ari Herzog

Mike Beauchamp elaborated this in 2011 : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. I think his comment is as valuable today as it was then. This an edited version of a 2011 blog post. We know it’s a difficult task.

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Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

Either way, it’s a great opportunity for marketers to increase their social graph and their search presence in one fell swoop. You must be logged in to post a comment. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks?

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Boosting Content and Fighting Spam Using Google Author Rank

Convince & Convert

According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. Thus was born a whole variety of methods to acquire links: link exchanges, link rings, link systems, reciprocal links, paid links, link bait, links in blog comments etc… The problem is that none of those links is naturally occurring.

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The Myth Of Reciprocity And The Social Life Of Brands

Twist Image

There is no doubt that the more people that a brand is following, the more opportunities they are creating to get their message to spread to more and more people (and this includes these individuals and their social graphs). With nearly 200 comments (and growing) on his Blog post, it's an interesting mix of both opinions and emotions.

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