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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.

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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. Trust in 2011. Social media and trust. Social media comes in at the bottom of the list. Does that count as social media?

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PR in 2011 – Listen, Learn and Respond

Proactive Report

It’s taken us ten years to get the message that we should be listening to our customers and other stakeholders, but most PR practitioners are now using some form of social media monitoring, even if it is just Google alerts. Data mining and analyzing social graphs is a new skill for PR, but it is one we absolutely have to master.

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Formula for Social Media Success

Proactive Report

To be successful in social media you need to l isten, learn and respond. Some companies are not even listening: In Europe just under a third of companies have implemented monitoring and analysis of the social media conversations. Acting on Intelligence from Social Media, 2011). So does his wife.

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Stop Producing Noise

Ari Herzog

Mike Beauchamp elaborated this in 2011 : I think a major issue going forward for Facebook, and other social sites, will be finding a better way to sift out relevant posts from noise. This an edited version of a 2011 blog post. We know it’s a difficult task. In other words, be unique and don’t echo.

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2011 PR Trends: Email and Social Engagement

Proactive Report

Here’s some of the research that shows that integrating email with social sharing drives results: Emails that provide users with sharing options on social media sites actually drive a significant increase in click-through rates – 30% higher than without social sharing options ( Source: GetResponse.

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Why Quora Is The New Twitter | Small Business Mavericks

Small Business Mavericks

Either way, it’s a great opportunity for marketers to increase their social graph and their search presence in one fell swoop. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? You can leave a response , or trackback from your own site.