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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year.

Retail 109
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Tablets and Smartphones Account for One-Fourth of All Paid Clicks

Bill Hartzer

The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year (YoY—Q4 2011 to Q4 2012) and quarter-over-quarter (QoQ—Q3 2012 to Q4 2012) basis. Bing Network continue to see growth; Google leads in mobile. percent in Q4 2011 to 26.1

CPC 122
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How to Measure Customer Engagement and Why It’s Important

Pixlee

Using a mobile app or online service. Even with discounts, gifts, and aggressive advertising campaigns, many companies fail to engage and retain consumers successfully. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. 3 Mobile App Metrics. of all ecommerce sales.

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Facebook Poke vs. Snapchat: New Marketing Channels?

Mindjumpers

In April 2011, college student Evan Spiegel presented the idea in class to his fellow students. Ice cream retailer 16 Handles is one of the first brands to embrace this new marketing channel. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. Report: How Social Marketing Works for Retail Brands [Report].

Facebook 247
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Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: Especially an online retailer. and now Flickr is. Liked what you saw?

Class 215
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. 40 percent of U.S.

Research 210
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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 196