Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. Share this on Reddit. Share this on FriendFeed.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

OCTOBER 26, 2011

A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. The fear in many marketers’ minds is based on breaking out of traditional modes of analysis as well as perhaps uncovering insights that a brand isn’t prepared to manage.

Data 194

Data Social Media ROI Survey 194

Buzz Marketing for Technology

DECEMBER 22, 2010

Related posts: 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. But who knows what next year will bring but it is my sense that it will be great!

B2B 177

B2B Hubspot Class Forums 177

Buzz Marketing for Technology

FEBRUARY 9, 2011

A good DIY choice for small brands looking for a no cost option. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. Great for small brands and the do it yourselfer social strategists.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275