Convince & Convert

APRIL 12, 2012

Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit. You look at Google’s zero moment of truth research, which shows that in one year, from 2010 to 2011, the number of pieces of information that consumers consume before making an e-commerce purchase went from 5 to 10. Eric : Absolutely none.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

APRIL 13, 2013

As Amber Naslund and I wrote in The NOW Revolution way back in 2010, every customer is a reporter. If nothing else, social media and always-on Internet access has made us all passive aggressive. Hotel managers have told me that they are seeing more Trip Advisor reviews than front desk complaints. Psychologically, it all adds up.

Social Media 149

Social Media Airlines Social CRM Avatar 149

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Manage Expectations Brandie Feuer is Director of Marketing for the Tropicana Hotel in Las Vegas.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. near the Vancouver airport) wisely has placed a logo on top of their location.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

link] Travel Trends – Social Fallacies, Smaller DMOs, Leading Hotels, Benchmarking, Disneyland Gets twitterjacked « Travel 2.0 [.] link] Social Media Myths and Reality » The Buzz Bin [.] &# And I reply, “I don’t build web sites. I market them.&# People tend to think they’re one in the same.

Social Media 151

Social Media Strategy Consultant Web 2.0 151