Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Share this on del.icio.us. Stumble upon something good?

B2B 279

B2B Marketing Mobile CPM 279

Proactive Report

OCTOBER 25, 2011

According the 2011 State of the Media report, not only do they want to be able to find it and get it fast, they also want to contribute to, and participate in, reporting the news. Apple released the first iPad in April of 2010 and sold 3 million within 80 days. Opportunities to act as a citizen journalist abound.

Journal 99

Journal News Digg Sports 99

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions.

comScore 156

comScore Review Klout Marketing 156

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

Statistics 198

Statistics Social Media B2B Marketing 198

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Largely, it didn’t happen.

Social Media 126

Social Media Strategy Conference Eventful 126