Mindjumpers

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How to handle a shitstorm – before, during and after

Mindjumpers

Document all status updates and comments. In here Mindjumpers provided a case story from a Danish shitstorm that hit the government-run tourist agency VisitDenmark in 2009 because of the viral video Danish Mother Seeking. In this case – no news are bad news. Analyse how the crisis broke out and more importantly – how it spread.

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How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Since August 2009, Disney started posting regularly on Facebook and their community grew wide. They use a great mix of pictures, videos and polls to get people’s attention, together with short, easy reading updates with the interest of getting people to comment and discuss. They are entertaining.

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An Interactive YouTube Adventure

Mindjumpers

There are a huge amount of creative videos out there – like for instance An Interactive YouTube Adventure (by Hells Pizza) and The Most Badass YouTube Video Ever (movie trailer for The Expendables). Leave a Reply Click here to cancel reply.

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Repositioning Through Social Media: The Conan O’Brien-Case

Mindjumpers

In 2009 O’Brien replaced Jay Leno as the host of the Tonight Show, but this spell proved significantly shorter as he fell out with NBC-management and subsequently released from his contract in the beginning of 2010. In 1993 he was given the chance to host his own talk show on NBC.

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Version 2 of Viral Success

Mindjumpers

In the autumn of 2009 Radiotjänst released an online video called “The Hero&# where visitors could upload pictures of themselves or their friends and get featured in a movie as a hero that people thank for their contribution for democracy – in other words paying their broadcasting fee.

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DooID – An Alternative to About.me and Flavors.me?

Mindjumpers

And Per told me following: “I first thought about creating an application for Virtual Business Cards after visiting Tim van Damme’s page back in early 2009. The public beta version of DooID was launched in September 2009. And thanks to great user feedback, they have been able to enhance the app step by step.

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Content Marketing on Chinese Micro Blogs

Mindjumpers

They first appeared in late 2009. Meaning that Chinese brands seem to value reward rate and comment amounts much more than actual contributions to the brand image. The map below shows the massive social media presence in China: more than 100 fully functioning networks. The micro blog uprising! The Durex case.

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