Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

AUGUST 14, 2011

Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.” TweetLevel, also launched in 2009, is a Twitter measurement tool created by Edelman. You can find him on Twitter, @JasMollica , and at his blog, One Guy’s Journey.

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

MAY 9, 2011

Since entering the public lexicon somewhere between the second half of 2009 and 2010, “social media” has evolved from a curiosity and a cool new toy into a powerful tool for business. Now that I got those five misconceptions out of the way, I want to get to the root of something that has been sticking in my craw for some time now.

Social Media 51

Social Media Real Estate Small Business Organization 51

Jeff Esposito

DECEMBER 3, 2012

As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement. As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

FEBRUARY 22, 2011

Justin joined Fleishman-Hillard Kansas City, where he specializes in digital strategy and education, in 2009. Justin blogs here at Justin Case You Were Wondering. Justin is a huge Bon Jovi fan and once won third place in a karaoke contest at Chicago’s John Barleycorn’s with a rousing rendition of Livin’ on a Prayer.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

MARCH 27, 2012

If you answered because I Tweet, use Facebook, I can pin things better than anyone, I blog therefore I am or I am Awesome! Trust Agents (2009) – This was the first book on social media that I read when thrust into the space from Chris Brogan and Julien Smith. Why do I want to work in social media? What makes me qualified for this job?

Social Media 42

Social Media Case Study Metrics ROI 42