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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

The best thing about social media is that the conversations are natural occurring real time so the methods like survey lag far behind in providing the right information, bet we don’t need more to understand a consumer as we can measure sentiments now. Beth Thanks for outlining the points so well. Reply Jay B.

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Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

No brand is immune to call-out culture and social media managers may feel part of their job is navigating land mines just waiting to explode. Social media managers may be able to address some comments on their own. Let them know what your audience is saying. Are they demanding action?

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The Power of Integrating Your Social Media and Email Marketing Efforts

Oktopost

Social media tracks engagement but from a very different perspective. From comments, likes, clicks and conversions to impressions, sentiment analysis, and brand mentions, businesses can no longer afford to miss out on insights generated by the best social media platforms for generating leads.

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Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

One of the things that we’re looking at really closely is sentiment analysis. The main tool that we’re using, and my apologies, Eric, but we’re actually using the Awareness Networks social hub. I think it was 2007 that they played. That’s turning very positive so far, at about 3 to 1 across the board.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

I´d love to build a female blog on social media marketing which is not so much on the feminism topic. It´s just the two views on social media management, male and female… exciting topic. In the same line, I really think that automated anything (sentiment, response, analysis) is a wrong paradigm for social.