Net-Savvy Executive

MARCH 15, 2011

In 2007, I asked for opinions on a generic term for social media monitoring, analysis, research, etc. I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Social media measurement combines aspects of the analytics and intelligence views.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Convince & Convert

JULY 21, 2010

In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MAY 26, 2010

Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right. Hopefully most of us on this site are past the “how Twitter / Facebook / Flickr / YouTube… works,&# and have progressed to “how to make Twitter / Facebook / Flickr / YouTube…work for you&# section. Talkin' 'bout a revolution.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. And that’s why your social media strategy must be tools-agnostic. Further, mobile users actually spend more time on Facebook, not less. MySpace answered in July, 2008 – almost a full year later. During that period, approximately 12 million iPhones were sold.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

AUGUST 26, 2010

RowFeeder is built for just such as circumstance, with tight Excel integration (version 2007 and newer) that provides both raw data for geeks to pull like taffy, plus canned reports that are better than most. For social media professionals inclined to get their mathematical hands dirty, it’s a winning combination.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JUNE 3, 2010

Don’t laugh – this was in 2007. Agency sites like Modernista’s and Boone Oakley’s which were cutting edge in social media just scant months ago will increasingly become the norm among marketers. Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ?

Social Media 110

Social Media Strategy Consultant Social CRM 110