Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. Great content, #2, works across the board for social media.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Here’s 2007. How to Create Measurable Objectives (Altitude Branding): We’ve talked about goals and strategies as it relates to social media marketing, but let’s break them down even further. This post echoes that sentiment and provides specific social networks that you should establish your presence on.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

In order to do well when marketing, one should have tactical knowledge and ideally, first-hand experience of the specific social media platform. This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. And unfortunately, social media is at fault for breeding this mentality and causing it to spread. I may badly paraphrase and source the quote.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JULY 7, 2010

The success of a social media marketing campaign strongly revolves around engagement. I agree that interaction is the key to any social media campaign, whatever platform you decide to use. In the same line, I really think that automated anything (sentiment, response, analysis) is a wrong paradigm for social.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

DECEMBER 15, 2008

Or give them full download rights to your new software product without restrictions. As part of the Don’t Just Give a Gift, Grant a Wish campaign by the Sears department store, I had the opportunity to participate in a shopping spree to help me or someone else realize our dreams. You can do something else entirely.

Blogger 103

Blogger Yahoo Buy Twitter 103