Remove 2006 Remove Campaign Remove Sentiment Remove Web 2.0
article thumbnail

A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. © 2006-2010 Tamar Weinberg. All rights reserved.

article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Here’s 2006. Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265
article thumbnail

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

article thumbnail

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed.

Products 267
article thumbnail

No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

The success of a social media marketing campaign strongly revolves around engagement. When I first signed onto Twitter in 2006, I used to manually review every single incoming email notifying me of new Twitter followers just to see if there was a synergy between our accounts. Sentiment is really hard to analyze.

article thumbnail

Make a Wish for Someone Else this Holiday Season (and the Power of.

Techipedia: Tamar Weinberg

As part of the Don’t Just Give a Gift, Grant a Wish campaign by the Sears department store, I had the opportunity to participate in a shopping spree to help me or someone else realize our dreams. We are in the same kind of sentiments in our house as well. © 2006-2010 Tamar Weinberg. You can do something else entirely.

Blogger 103