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Is The Era of Loyalty To Consumer Brands Over?

Bill Hartzer

Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands.

Loyalty 97
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Six Links Worthy Of Your Attention #362

Twist Image

"For decades, maybe centuries, businesses erected moats around themselves: Economies of scale, network effects, high switching costs, customer loyalty, deep IP. And this layer of intelligence is where most AI will really change who's leading entire industries." Today, those moats are easy to bridge. Alistair for Hugh). I'll be 69.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

For example, let’s say you’re building a mobile loyalty list to drive customers to retail. Having been involved in SMS since 2005, I can tell you that a significant amount of people probably texted with the quotations around the keyword , which actually doesn’t trigger the campaign. Take this example from Pepsi.

SMS 166
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

If you are not tapping into the online message boards for your own industry or niche, you’re not doing a thorough job at monitoring the successes or failures of your product. They, too, should consider instituting a loyalty program that positively reinforces really good feedback about their own products and services.

Brands 133
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Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005. . Politicians and Rock N Roll bands both know that the secret to build true loyalty and engagement is by being in the markets; stumping or playing music to their constituents.

Marketing 111
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Interview With American Marketing Association CEO Russ Klein

Diva Marketing Blog

One might even say, AMA set me on the road to social media when I chaired its first conferene on blogs in 2004 into 2005. . Politicians and Rock N’ Roll bands both know that the secret to build true loyalty and engagement is by being in the markets; stumping or playing music to their constituents.

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Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook 105