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Is The Era of Loyalty To Consumer Brands Over?

Bill Hartzer

Quinn’s argument is that major national brands and some regional brands will soon watch their final sunsets as the hunt for low prices currently outweighs old-fashioned consumer brand loyalty. Brand loyalty used to mean something in the retail business,” Quinn said. “We We are now hardwired to look at paying less than full price.

Loyalty 96
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64% of U.S. Workers Say Employee Experience Directly Impacts Customer Service

The Realtime Report

This research comes as the American Customer Satisfaction Index is its lowest point since 2005, and citizen satisfaction with federal government services at its lowest point since 2015. Companies can have terrific products, but customer experience will make or break customer loyalty.

Survey 91
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Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data? Aloha, Share/Bookmark Thanks for reading!

Loyalty 57
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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

YouTube was the pioneer of easy video sharing, founded in 2005 with the idea that “ ordinary people would enjoy sharing their home videos.” Users who upload their content directly are going to be rewarded for their sweet, sweet loyalty. But in 2023, every social media site now allows video uploads and posts.

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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Holy Social!

Brands 127
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Six Links Worthy Of Your Attention #362

Twist Image

For decades, maybe centuries, businesses erected moats around themselves: Economies of scale, network effects, high switching costs, customer loyalty, deep IP. The New Moats - Greylock Partners - Medium. Today, those moats are easy to bridge. Miami looks like it might flip in 2033. I'll be 69.

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Ed Morita's Twitter Case Study at Social Media Club Hawaii

Bare Feet Studios

Bare Feet Studios May 18, 2009 at 2:12 pm Hawaii Restaurant Association Links and Resources | Bare Feet Studios June 28, 2009 at 7:18 pm Aloha to our growing online community « ALOHA IBU July 14, 2009 at 1:30 pm { 1 comment… read it below or add one } Roxanne Darling July 14, 2009 at 10:21 pm Nina – this is a fabulous blog post!